Concept Development of the new eyewear product line
BoldTalk Glasses. Basic – is a pilot product of the eye wear startup. The goal of this project was to create a new standing out glasses. Through the discovery phase a main pain point was established: current market supplies same eyewear for different face types. So, the main goal was to create a product Asian face shape oriented. Additional findings were: style, flexibility and affordability.
Later during ideation and prototyping parts together with some experts from the eyewear factory these requirements were satisfied. The glasses have a broad frame, perfectly fitting the Asian face type; it has just upper part of the frame fixed, which allowed to change the shape of the glass; and the frame were designed to be very thin, what helped to reduce the price, still keep it a good quality of all materials. The first line of BoldTalk Basic will be delivered on the market next year.